Scientists working with scientists to bring your product into the light.
Speaking Science
We are scientists. We want to tell everybody about the amazing work we're doing. We want to include every last detail, because it's just so exciting! Unfortunately, that often leaves customers bogged down in details and unable to truly understand what we have to share. Incandescent will help you focus your message so that your product shines through.
Strategy
Together, we'll explore your total approach. This isn't just about the story that you are trying to tell- that's just one part of the whole. We'll take a look at how your customers interact with that story and whether it's truly supportive. From advertising, to your client support workflow, to the design and execution of your forms and manuals- every point of interaction counts.
Analysis
As scientists we crave data. And in the past, that stood in the way of effective partnerships between scientists and marketers- neither could speak the other's language. Today, there is a wealth of data available, but you don't always have the time to dig into it. Incandescent will help you devise a strategy to identify what is important and determine the most efficient way to deliver it to you.